Shared vs Dedicated IP Email Sending: Which Do You Need?
For most senders under roughly 100,000 emails a month, a shared IP is the better choice, not a compromise. A dedicated IP only pays…
Topic
Email Deliverability
Domain Reputation vs IP Reputation: What’s the Difference?
Mailbox providers track domain reputation and IP reputation as two separate signals, and they don’t always move together. Your domain can be trusted while…
Inbox Placement Test: How to See Where Your Emails Land
“Delivered” only means the receiving server accepted your email. It says nothing about whether that email landed in the primary inbox, a secondary tab,…
How Do You Start Sending From a Brand New Email Domain?
A brand new email domain or IP address has no sending history, and mailbox providers treat that absence of history as a reason for…
Email Deliverability Terms: A Plain-Language Glossary
Email deliverability comes with its own vocabulary, and a lot of it gets thrown around without explanation. This page defines the terms you’ll run…
Why Are Your Emails Bouncing? 10 Common Reasons
You send a campaign and the failure notices start arriving. Some appear within seconds, others trickle in over the next two days. Each one…
What Is Email Deliverability and How Can You Improve It?
Your email platform says the campaign was delivered. Your open rate says otherwise. Nothing bounced, no error appeared, and yet a large share of…